Everything inside
Everything pingtype does.
From the first click to the last payment, in one system you can set up without a developer.
Capture
Lead forms without code.
- Drag-and-drop form builder with steps and questions
- A consent step, and a style and preview tab
- Drafts and versions: publish when you are ready
- Paste one line to put a form on any page
- Partial leads are saved when someone quits halfway
- Field libraries for each vertical
Filter
Keep bad leads away from your buyers.
- Rule sets that enforce, watch only, or stay off
- Version history for every rule set
- A Test a rule tool
- Phone, email and IP checks with a risk score
- Blacklists, whitelists and a suppression list
- Duplicate handling, and daily limits on risky leads
Route
Choose who gets each lead.
- Cascades: waterfall order or weighted splits
- Ping/post bidding
- End-of-cascade offers for leads nobody took
- A held-back delay before the final offers
- A flight check that warns about problems
- Unsold leads kept, and offered again later
- Acceptance rules for each buyer: duplicates, daily limits and risk limits
- Active times for each buyer
- Pages for visitors when an offer is closed, full or has no buyer
- An optional self-optimising mode
Deliver
Send every lead the way each buyer wants it.
- Field mapping, with required fields marked
- A request format, an API key in a header and a timeout for each buyer
- Read the buyer's reply: status, message, price, their lead ID and next page
- Deliver straight to a buyer through their own postback
- Fire a test lead, and a flight check before you go live
- Test leads and dry runs that do not count as real leads
Limit
Keep every buyer and publisher inside their numbers.
- Caps on leads, accepted leads, conversions, spend or clicks
- By the hour, day, week, month or rolling hours
- Caps can start only after traffic arrives
- Choose what happens when a cap is full
- Payouts can be held back when a cap is over
Track
Know where every lead came from.
- Server-to-server click tracking and postbacks
- Your own tracking domains
- Custom conversion events
- Void conversions, or import them from a CSV
- Test a postback, and check a tracking link
- Find any click or lead by its ID
Pay
Know who is owed what.
- A fixed amount per lead, or a share of the sale
- Custom payout for each publisher
- Weekly or monthly payout schedules
- Held payouts until a sale is confirmed
- Statements for your buyers, kept as permanent records
Report
See what makes and loses money.
- Eleven reports, from quality to demand to cap pressure
- Group by publisher, buyer offer, source, campaign, country and more
- Up to twelve custom columns
- Alerts for sudden changes
- Export any table as a CSV
Partners
Let publishers and buyers help themselves.
- Publisher sign-up with your approval
- Buyer sign-up, with balance top-ups
- Offer briefs from a template
- Control which publisher sees which offer
- Throttle a publisher, and choose how payouts are shown
- Messages, announcements and support in the app
- Sell leads, clicks or zone ads to buyers
- Contacts, notes and documents for every buyer
Brand
Your clients see your name.
- A separate space for each client
- Your own sign-in address
- Your logo, icon and colours, for light and dark mode
- Your own tracking domains
Connect
Link your systems, or your AI assistant.
- Post leads, or ping before you post
- Read leads, reports and postbacks, and return a sale
- Set up buyers, offers, publishers and cascades by API
- API tokens, and an OpenAPI file to download
- Connect Claude, ChatGPT, Cursor or VS Code
Unsold leads
A lead that did not sell is not wasted.
- Retained leads stay searchable past their routing window
- Route matching leads to buyers again
- Save a search as a rule that runs again
Ad zones
Show offers on publisher sites.
- Offer zones that show ads for your offers
- A flight check before an ad goes out
- Views and clicks counted for each zone
- Sell zone ads to buyers
Records and lookups
Find any person, lead or click.
- Search every person you hold by email, phone or number
- See who is on the opt-out list, and who left a partial submission
- A full lead page: timeline, consent, duplicates, risk and rule decisions
- Look up a list of people or leads at once
Control and safety
See who did what, and keep it safe.
- An audit log that shows what changed and what it was before
- A live view of the queue, buyer delays and failures
- Alerts sent to the places you choose
- Two-factor sign-in, and a team page
- Data export and erasure on request
- Daily backups for 30 days, then monthly for a year
Coming soon
OpenRTB
Real-time auctions over OpenRTB are on the way. Ping/post bidding works today.