Step 5 of 6 · Tracking

Know where every lead came from

Every click gets an ID that stays with the lead, so you can see which publisher and offer sent it. When a lead sells, a postback tells the publisher.

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What you can do

Tracking, in plain words.

See clicks, leads and sales for every publisher and offer
Server-to-server postbacks tell publishers when a lead sells
Use your own web address, like go.yourbrand.com

For example: Publisher X sends a click that becomes a sold lead. A postback tells Publisher X straight away, so their numbers match yours.

In detail

What is server-to-server tracking?

When a visitor clicks a publisher's link, pingtype gives that click an ID. The ID travels with the visitor through the form and stays on the lead. When the lead is sold, pingtype sends the ID back to the publisher in a server-to-server postback: a message sent directly between servers, with no browser involved.

That makes the numbers dependable. Browser pixels and cookies can be blocked, but a postback does not depend on the visitor's browser. Publisher and buyer reports can then be matched click by click, which is what ends payout arguments.

1
Give each publisher a link
Every publisher offer gets its own tracking link.
2
The click gets an ID
pingtype records the click and gives it an ID.
3
The ID stays with the lead
It travels through the form and is saved on the lead.
4
A postback on sale
When the lead sells, the publisher is sent a postback with the click ID.

Inside the product

This is the Tracking screen.

Sample data

You decide

What you control in Tracking.

Your own tracking domain, like go.yourbrand.com
Which publisher offers get tracking links
Where each publisher receives its postbacks
Reports by publisher and by offer

Questions

What is a postback?

A message one server sends to another when something happens. When a lead sells, pingtype sends a postback to the publisher, so their own tracking records the sale.

Do I need to change my landing pages?

Only to paste the form line if you use a pingtype form. Tracking carries the click ID through for you.

Can I use my own domain?

Yes. Add a domain like go.yourbrand.com and point it at pingtype with a DNS record.

Works with

Tracking is one step of six.

PayoutsClick IDs are what let you match every payout to the publisher who earned it.RulesOnce tracking shows which publisher sends junk, a rule can block that source.

The other five steps

Forms

Capture leads

Rules

Filter out the junk

Cascades

Route each lead to the right buyer

Caps

Control volume

Payouts

Pay publishers, invoice buyers