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Guides to lead distribution.
Plain explanations of how lead selling works, from ping trees to postback tracking.
What is a ping tree?
A ping tree offers each lead to buyers in order until one accepts. How ping trees work, how they differ from ping/post, and how to build one without a developer.
Read the guideWhat is ping/post?
Ping/post sells each lead to the highest bidder in real time. How the ping and post steps work, when to use ping/post, and how it compares with a ping tree.
Read the guideWhat is lead distribution software?
Lead distribution software captures leads, filters them and routes each to the right buyer. What it does, what to look for, and how it differs from CRM assignment.
Read the guideServer-to-server (S2S) postback tracking explained
Server-to-server (S2S) postback tracking credits conversions without cookies. How click IDs and postbacks work, how to set them up, and how to fix mismatches.
Read the guideLead caps explained: limit buyers without losing leads
A lead cap limits how many leads a buyer can take in a set time. How daily and rolling caps work, what happens at the limit, and how to avoid losing leads.
Read the guideLead routing strategies: waterfall, weighted, round robin and bidding
Compare waterfall, weighted, round-robin and bidding lead routing. When to use each strategy, what it costs you, and how to combine them.
Read the guideHow an affiliate network can launch in-house offers without a dev team
An affiliate network can run its own offers and sell leads directly. What you need, why building it is slow, and how to launch with lead distribution software.
Read the guideHow to choose lead distribution software
How to choose lead distribution software, and how pingtype, LeadExec, LeadsPedia, boberdoo, Lead Prosper, Phonexa and LeadByte compare on pricing and fit.
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