Guide · Updated 16 October 2026
How an affiliate network can launch in-house offers without a dev team
Short answer
An affiliate network that wants its own in-house offers needs five things: a way to capture leads, tracking for every publisher, filters for bad leads, a way to sell each lead to buyers, and payouts. You can build that with developers, or use lead distribution software and launch in minutes.
What you need
- Capture: a form on your landing page, with partial leads saved.
- Track every publisher: a link and a click ID for each, with postbacks when a lead sells.
- Filter: duplicates and fake leads stopped before a buyer sees them.
- Sell: a ping tree or bidding, with caps and rules for each buyer.
- Pay: what each publisher earned, and statements for buyers.
Why building it yourself is hard
Each piece is a project on its own, and together they need developers to build and more to keep running: delivery to every buyer's system, fraud checks, tracking and reconciliation, and payout reports. Key-person risk is real too, because the knowledge lives with a few engineers.
Launching with pingtype
Build the form, set your rules, add your buyers and put them in order, set caps, give each publisher a link, and go live. Publishers can sign up through a link and wait for your approval. You can put your own brand and sign-in address on it, and see what each publisher earned.
Questions
Do I need developers to launch in-house offers?
Not with pingtype. You set up forms, rules, buyers, caps and tracking on screens.
Can my publishers sign themselves up?
Yes. Publishers sign up through your link and wait for your approval.
Can I use my own brand?
Yes. Each client space can have its own logo, colours, sign-in address and tracking domain.