Guide · Updated 23 October 2026
Lead distribution software for education leads
Short answer
Education leads are matched on programme, degree level, location or online study, and start date. Route each lead to schools that teach what the person asked for, catch duplicates across schools, and cap each school to the number of enquiries its admissions team can work.
What schools match on
- Programme of interest: nursing, business, IT and so on.
- Degree level: certificate, bachelor, master or doctorate.
- Location, or whether the person wants to study online.
- Start date, because intakes are on a schedule.
- Prior education, which sets eligibility.
Rules worth setting
| Rule | Example |
|---|---|
| Programme match | Nursing enquiries only to schools with a nursing programme |
| Level match | Master's enquiries only to schools that teach master's |
| Location | On-campus leads to nearby schools, online leads to online schools |
| Duplicates | Block the same person arriving from two publishers |
| Cap | No school gets more enquiries than admissions can work |
Duplicates are the quiet cost
Education traffic often repeats: the same person fills several forms while comparing schools. If two buyers each pay for the same enquiry and both return it, you lose twice. A duplicate window before the ping, and tracking by click, show you which publishers recycle the same people.
Set it up in pingtype
- Add each school or enrolment service as a buyer with a test lead.
- Add rules for programme, level and location.
- Order the cascade by price, with caps tied to admissions capacity.
- Turn on duplicate and contact checks.
- Review by publisher to find the sources that send real prospects.
Education marketing has consent and contact rules that differ by place. This is general information, not legal advice.
Questions
How do I match education leads to the right school?
Use rules on programme, degree level and location, so a lead only goes to schools that teach what the person asked for.
How do I stop duplicate education leads?
Add a duplicate rule before the ping, and review which publishers send repeat people.
Can I cap leads per school?
Yes. Set a cap per day or week on each school buyer, and the cascade passes to the next when it fills.