Guide · Updated 23 October 2026
White-label lead distribution software
Short answer
White-label lead distribution software lets you run the platform under your own brand. Publishers and buyers sign in at your address, see your colours and logo, and use portals you control, while the software does the routing, tracking and payouts behind it. Check whether white-label is included in every plan or only a higher tier.
What white-label means in practice
- Your own sign-in address for publishers and buyers.
- Your colours and logo on the console.
- Publisher and buyer sign-up portals under your brand.
- Statements and notifications that carry your name.
What to check
- Is white-label in every plan, or a higher tier only? Some vendors list it only on their top plan.
- Can publishers and buyers sign up themselves, or must you add each one?
- Do portals show only what each user should see?
- Can you keep your tracking domain for postbacks?
White-label in pingtype
White-label consoles, publisher sign-up and buyer sign-up portals are included in the Founder package, with a console on your own sign-in address, your colours and your logo. See the white-label and portals pages for details.
Questions
Is there white-label software for running my own lead network?
Yes. Look for your own sign-in address, your logo and colours, and sign-up portals for publishers and buyers, ideally in every plan. pingtype includes these, plus a click tracker and payouts, in the Founder package.
What is white-label lead distribution software?
Software you run under your own brand, with your own sign-in address and portals for publishers and buyers.
Is white-label included in every plan?
It varies by vendor. In pingtype it is included in the Founder package.