Guide · Updated 23 October 2026

Lead distribution software for home services leads

Short answer

Home services leads sell by service type, ZIP code and urgency. Contractors have limited capacity and call fast, so route by service and area, check the phone number before the lead goes out, and use caps and delivery hours to match what each contractor can handle.

What contractors buy on

Service: a roofer does not want a window lead.
Location: a service radius around the contractor's base, usually as a ZIP list.
Timing: this month beats someone just looking.
Homeowner status, for most jobs.
Seasonality: HVAC and roofing volume swings with the weather.

Rules worth setting

Rule	Example
Service match	Roofing leads only to roofers
ZIP list	Each contractor gets only their service area
Phone check	Contractors ring immediately, so a dead number is a wasted lead
Cap per contractor	Match what a crew can quote each week
Delivery hours	Send leads while someone can answer

Many small buyers

Home services often means dozens of small local buyers rather than a few large ones. That makes per-buyer setup time the real cost. Adding a contractor in pingtype is one buyer screen, a ZIP rule and a cap, so a new buyer can be live the same day.

Set it up in pingtype

Add each contractor as a buyer with their delivery method and a test lead.
Add rules for service and ZIP list.
Set weekly caps and delivery hours.
Add a fallback buyer for areas where your local contractors are full.
Watch unsold leads by ZIP to see where to recruit the next contractor.

Questions

How do I route home services leads by ZIP code?

Give each contractor a ZIP rule. pingtype offers a lead only to buyers whose area includes it.

How do I stop contractors getting more leads than they can handle?

Set a cap per day or week on each buyer, and a delivery schedule for the hours they work.

What if no local contractor takes a lead?

Add a fallback buyer, or keep the lead unsold and offer it again when a contractor frees up.