Guide · Updated 23 October 2026
Ping post vs direct post: which lead delivery method fits you?
Short answer
Direct post sends the full lead to one chosen buyer straight away. Ping post sends a limited preview to several buyers first, takes bids, and sends the full lead only to the winner. Direct post is simpler and suits fixed agreements. Ping post suits many buyers and leads of varying value. Many sellers run both.
The difference at a glance
| Direct post | Ping post | |
|---|---|---|
| What is sent first | The full lead | A preview with no contact details |
| Number of buyers asked | One (or a fixed order) | Many at once |
| Price | Agreed in advance | Set by bids |
| Personal data shared | To the buyer chosen | Only to the winner |
| Set-up | A single integration per buyer | A ping and a post integration per buyer |
When to use direct post
Use direct post when you have a contract with a buyer at an agreed price, or one buyer takes most of your leads. It is the simplest integration and the quickest to set up.
When to use ping post
Use ping post when several buyers want your leads and lead value varies. Buyers price each lead from the preview, and you keep contact details back until a sale.
Running both in one platform
A common set-up is direct post for a contracted buyer with a cap, then ping post or a cascade for the rest. pingtype lets you combine cascades, ping/post bidding and per-buyer delivery with caps, so each lead follows the path you set.
Questions
What is direct post in lead generation?
Direct post sends the complete lead to a buyer straight away, without a bidding step. The price is usually agreed in advance.
Is ping post more compliant than direct post?
Ping post keeps contact details back until a buyer wins, but compliance depends on your consent records and the rules for your vertical. Take legal advice for your situation.
Can I use both?
Yes. Many sellers use direct post for fixed buyers and ping post for the rest.